The rise of Snapchat from a sexting app by Stanford frat bros to a $3 billion IPO

Snapchat Snapchat's beginning sounds a lot like Facebook's from "The Social Network." In Snapchat'scase, it wasn't two ousted cofounders (the Winklevoss twins) againstMark Zuckerberg. But still, it featured the backdrop of an elite university — Stanford versusHarvard — and ended up in litigation, with Snapchat cofounders Evan Spiegel and Bobby Murphy against Reggie Brown. At stake was the founding story of a social network to make photos disappear. Snapchat's founders ended up paying$157.5 m...